Instagram is one of the most popular social media platforms with a huge pool of fans and users that is constantly growing. Half of them are accessing the platform daily while 35% admit that they are checking with Instagram several times each day. Add in the engagement rate and you have a great marketing platform, ideal for promoting a small business or a website.

At the same time, we know that 80% of the time spent on social media happens on mobile. As a podcaster, mobile users are your most valuable target audience. They are more mobile than ever, they travel a lot and the widespread of smartphones and 4G/5G mobile Internet access allows them to stay connected everywhere they go.

For example, it is easier for someone who commutes every day from home to the office and back home, by train or bus, to listen to a podcast than read a website. And of course, they do it. Read More.

Article originally written by Robert Katai and published on RobertKatai.com