There’s a fine balance between promoting your brand on your podcast and not coming off too sales-y. Throughout this article, Alison Osborne of Quill Podcasting breaks down different strategies to make listeners remember your brand.

In the world of branded podcasts, the concept of memorability often comes up. How can you make listeners remember your brand?

Initially, you may think that stuffing your podcast with ads or mentioning your brand name every few sentences will do the trick. However, we’re here to tell you that this kind of strategy will ultimately be detrimental to your podcast’s success.

There are many strategic tactics you can take to ensure that your brand is memorable for your podcast listener. Read More

This story originally written by Alison Osborne by and published on Quill Podcasting.